The College of Economics in Križevci is implementing the GASTROTOP project as a leading partner – a comprehensive educational support for food service providers that facilitates demand in emerging consumer markets with food restrictions, which it is implementing together with Hungarian partners in the Hungary-Croatia 2014-2020 cross-border cooperation. The project partners are the Hungarian Agricultural University, the Kaposvar Campus, the Virovitica Polytechnic, the Somogy Chamber of Commerce and Industry in Kaposvar and the Zala County Chamber of Commerce and Industry in Zalaergeszeg. The project started on June 1, 2021. and the estimated duration of the project is 16 months. The total value of the project is 291,243 EUR, of which the value of the project for the College of Economics in Križevci is 60,282 EUR.
The overall goal of the project is to improve the availability of educational platforms in a new interdisciplinary domain – food (gastro) tourism, which is based on new trends in demand for different categories of food. The main goals of the project are the development and implementation of non-formal educational programs for food (gastro) tourism.
The purpose of the project is to develop comprehensive educational support for food producers and food storage service providers that will facilitate the demand for new special nutritional needs of the market.
On that occasion, 09.09.2021. An initial conference organized by the College of Economics in Križevci was held at the Rakić rural tourism in Čabraji. With the participation of project partners and external stakeholders of the project, the opening conference was greeted with a few words by the Dean of the University of Economics in Križevci, Ph.D. Marijana Ivanek Martinčić, and the Mayor of Križevci Mr. Mario Rajn addressed the gathering, emphasizing the role of the University as an important factor for the overall development of the city through a long continuous process of higher education, but also a number of realized and implemented projects. The inaugural conference was also attended by Ms. Andrea Kakas, Program Manager of the Joint Secretariat of the HU-HR Cross-Border Cooperation Program, who presented the Program itself. After that, dr.sc. Silvije Jerčinović, project manager presented the project, its partners, goal and purpose, and target groups and outcomes. In the continuation of the initial conference, the representative of each of the project partners presented his institution and the activities that will be implemented during the overall implementation of the project. The College of Economics was presented by dr.sc. Kristina Svržnjak, and the Hungarian Agricultural University, Kaposvar Campus was presented by Atilla Pintér. Božidar Jaković presented the activities of the Polytechnic of Virovitica, Šomod Chamber of Commerce and Industry from Kaposvar and its activities were presented by Andrea Kovács, and finally, the activities of the Chamber of Commerce and Industry of Zala County from Zalaergeszeg were presented by its representative Valéria Szombath.
Dr.sc. Silvije Jerčinović, prof.v.š.
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